By now, we have all come to the stark realization that COVID-19 will have repercussions on nearly every aspect of our lives.
In the fashion industry, we have seen a major uptick in e-commerce. Customers have been flocking to online stores to fulfill their need for well-loved “retail therapy” while staying safe and healthy. A study by Morning Consult shows that 24% of participants would not feel comfortable going to a shopping mall within the next 6 months.
Online shoppers expect their experiences to be easier and less stressful than shopping in stores. This means that online retailers should seek to reduce any hurdles in the way of their customers. This includes streamlining every aspect of the shopping experience, from finding the perfect size to checking out.
Here at Enly, we know that the traditional approach to online sizing doesn’t work. Sizing charts are complicated and not standardized. We make this process simpler by answering the questions your customers really want to know: will this size fit well, too tight, or too loose? Our Enly Smart Charts thus result in more sales, fewer returns, and happier customers.
Additionally, fit technologies like Enly’s Smart Charts can help reduce wasteful returns. In the pre-COVID world, the return process was already harmful, with nearly 10% of online returns unable to be resold. This resulted in major environmental costs, including excessive landfill waste and carbon emissions. In the COVID era, this process has become even more complicated, as customers are less likely to make their returns in store and returned clothing is less likely to be able to be resold due to the risk of cross-contamination. This will result in even higher statistics of landfill waste and carbon emissions.
By helping your customers find their fit, we can cut down on these returns, not only helping your brand, but also our planet.
